Style Props

 

Marketing's this and Marketing's that

It's vitally important 'cos of the fact

That marketing's here and without it for sure

Your sales would be less and your balance sheet dour.

 

For marketing's it, give the marketing nod;

You have all the answers, you're a marketing god!

Do all the research, establish the segments

Draw up some graphs, be in the ascendant.

 

Use jargon a plenty, like USP and density

Find out the likelihood or market propensity

For customers all to buy things in production

To spend hard‑earned cash on material seduction.

 

Product no good? Service is crappy?

Please do not worry we'll still make you happy

For marketing's here, like a knight on his steed

To explain and cajole and to establish a need.

 

A requirement for products and things that you own

For iMacs and Smart cars and cellular phones.

At the end of the day it's not what you see

But feelings are worked on to try to sway thee

 

That without your new shoes, your clothes or your 'phone

You're no better than nought; you are what you own.

‘Cos the judges of all this marketing morality

Is not you and me but friends and family.

 

How powerful is this to evoke all that you care for

To make sure that your watch is just right and you, therefore,

Rush out and buy one without 'er a thought

Of what is it that you want, but what brand you have bought?

 

When all of this is said and done

Just what have you got that's cost over a ton?

Purchased an icon, a style or a brand?

No, just a watch, with a face, and a some hands.

 

A timepiece to tell you the time of the day

Not Luis Vuitton, despite what they say.

If were the case why not a fake?

To allow you the feelings you long for to take

 

Your friends to admire your style and panache

Colleagues not dis it as 'bling piece of trash'.

If it were real would it would you feel much better

A Nike or Nake, what’s in a letter?

 

Would friends cherish it more?

Colleagues believe you're the belle of the ball?

Possibly, probably. Oh! what the hell

Authentic or fake it's so hard to tell.

 

But marketing goes on and on still

Creating more rifts by sweetening the pill.

Those using Fairy, those with own brands,

Those with soft digits and those with hard hands

 

Folk who know this are always brand‑savvy

Use Macs not PCs and are always well happy

They’re chilled and they’re cool

Play by marketing’s very own rules.

 

Marketing goes on and on creating myths and branded louts

Buying Dysons without a doubt

Latest Nikes with cappuccino

Wearing lifestyles like Moschino.

 

Swatches? No. So last season!

Macs? Yes. Don't need a reason

They must be cool ‑ this year's black

They're in the style mags, they're so laid back

 

Buy! Buy! Use your branded credit card

And don't forget to use your styleguard

Buy those brands, buy them all

Unless you're savvy or so secure

You don't need style props to procure.