welcome to the matrix

 

I placed my online order expectantly

Which arrived next day incredibly.

A thought arose which said to me

Is speeding up what’s meant to be?

A faster world, a modern curse

As every day my soul I nurse

From rampant online advertisements

Based on what I’ve previous spent.

The machinery seems to understand

All about my psyche, but also underhand.

Unlike a shop where products sit

Brightly coloured, brightly lit,

Tempting me as aisles I cruise

What I buy I still can choose.

But online seems a different space

The worldwide store, a scary place.

It is, really, rather clever

Taking retail to another level

As if it knows what I’ll buy before I do!

Does this feeling ever come to you?

Shopping has been supercharged

Retail sales are most enlarged

As clever bots and algorithms

Join forces to craft decisions

Based upon my online profile.

Maybe I should pause a while?

As online life I begin to ponder

Will these forces start to wander

Beyond retail and making money

And begin to alter what we think and what we do

As specious news and info too

Is pushed up onto our screen

Directing you to a new scene

A place where truth just disappears

And now is based on what you see and hear.

Truth dismantled like a rusting hulk

As “online truth” arrives in bulk.

Sure fact checkers offer us some help

But still “real truths” become a whelp.

More than books, papers or TV

Algos determine what we hear and see.

As we lament a passing era

It 's now starting to be clearer,

Be prepared to enter Mirage World

Around which the flag of “online truth” is furled.

God help us as we blindly march

Into this world where truths besmirched.

So take a breath before you press that key

Adieu “real truths”, we’re much less free.

Hopefully someone will design a fix

Until then, welcome to the Matrix.